Kodak and fujifilm Essay Example | Topics and Well Written Essays - 1500 words

Kodak and fujifilm - Essay Example This did not last for long, as later in 1990s, the company started to experience financial strains as a result of decline in sales of photographic film (Garcia, 2004). This decline in Eastman photographic film sales was also enhanced by it slowness in shifting from the analogue to digital photography. Fuji Film Company was started in 1924, with a core purpose of becoming one of the first Japanese producers of photographic film (Hill & Jones, 2010). Ten years after its formation, Fujifilm started to produce x-ray films and motion picture films. Fujifilm is one of the main Japanese famous multinational photography firms with its headquarters in Tokyo, japan.The company deals with the production and sale of color photographic films, medical imaging equipment and materials. Both Kodak Company and Fujifilm Company have much in common. In their early stages the two companies enjoyed huge market share in their local markets, with Kodak almost dominating 90% of the American film market share (Garcia, 2004). Later in the late 90s, both companies saw their traditional business’s rendered obsolete with the changing technology. With Kodak company management failing to respond adequately to the changing technology, Fujifilm has rapidly transformed itself to be a prosperous company with its market capitalization policy. Both Kodak and Fujifilm companies saw the change coming in the Kodak industry. With both management bodies aware of the changing markets, they planned on how to adopt the new innovation in the market. The Fujifilm company management quickly responded to the changing technology by developing various pronged strategy. To adopt the new innovations in the market, the company decided to develop new business lines (Hill & Jones, 2010). On the other hand, in its attempts to perfectly embrace the new innovations in the photography markets, Eastman Kodak management allocated large sum of money on research (Garcia, 2004). But